A.P.C. is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris. A.P.C. stands for Atelier de Production et de Création.
In 1987, Jean Touitou creates a clothing line which will later become the A.P.C. brand. The clothes from this first menswear collection wear labels that only mention “HIVER 1987”[1] This menswear collection starts attracting female customers as well. The following year, the collection thus becomes unisex.

It is only in 1989 that the labels referring to the seasons are replaced with A.P.C labels, confirming the creation of the brand, located in the 6th arrondissement of Paris.

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